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Performance comparison

See how the impact word-of-mouth is having on your organization compares to others. See where you are leading and where improvements could be made across multiple metrics: Revenue, Customer Acquisition, Customer lifetime value, the size of audience being influenced by word of mouth and the fraction of sales they are driving.

Audience Discovery

A new insight lens that shows users how much better (or worse) a brand’s word-of-mouth (WoM) postcodes perform than its non-WoM postcodes. Users can easily discover new audiences where WOM makes demographic groups outside their usual targets perform better than their existing audiences and where they can refine their audience by focusing on WOM postcodes to improve efficiency.

Full process planning guides